Alchemias Art
Much like Swift Mugsy, Alchemias is another side-project that was born of community demand. Costume pieces, metalwork, and various little bits of art inspired multiple informal commissions. Ultimately, that lead to the creation of the online boutique shop. Alchemias Art creates all items in house.
Product Imagery
As any Etsy shop will tell you, product display matters. We used a specialized lighting box to bring out the best versions of the small products, and created a larger multi-point lighting protocol for the jewelry. Edits were done with GIMP.
Printed Marketing Materials
In addition to the usual webdesign and social media pieces, we used our relationship with 4over.com to design and print unique, high-quality business cards. We also produced a number of package labels and event-specific labels and placards.
Website Design
Swift Mugsy hosts the alchemias.com website through their vendor, Dreamhost. Alchemias’ design is ever-changing and complex, and it serves primarily as an occasional blog while the inventory control aspects are handled with the Etsy platform. The Alchemias site embeds the Etsy listings directly, allowing customers to find their wares through both places.
Social Media Adverts and Presence
We created multiple social media accounts for Alchemias, including Facebook and Instagram. As their business is mainly in-person and reliant on vendor events, their social media calendar has to stay current to at least two to four weeks ahead of any single event. And, because they partner with multiple creators in their Art Collective, they additionally must stay engaged and invested in the well-being of those other folks.
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