When you run an auto repair shop, you hire mechanics. When you run a coffee shop, you hire baristas. In both of these cases, you can clearly see how the people you hire directly affect your bottom line, which is why many business owners are reluctant to hire a full-time dedicated social media marketer – […]
Read More You want a social media freelancerYou have a great business, you have a brilliant idea, and now you’ve picked out a name. You have a logo, you have a domain, you have everything to you need to get wildly successful, right? Not so fast there, chief. If you don’t have solid – and consistent – content, you just have a shell […]
Read More Content is king: Why branding is more than a logoYou probably figured out that our last blog post was laying the foundation to the real star of our story, inbound marketing. Traditional marketing, during it’s long decline, is transforming into digital marketing, and the cornerstone of that is inbound. Inbound marketing is exactly what it sounds like: people coming to you for your business […]
Read More Inbound Marketing IS the New MarketingThe invention of computers probably marked the beginning of the end for “traditional” marketing methods, even if it is taking decades to come down. I remember being twelve years old and logging into this novel thing called “Prodigy” – essentially a graphic interface for BBSs – and thinking that this was going to completely change the […]
Read More It’s a whole new marketing worldWhen we discover social media as a legitimate outlet for marketing and community relations, it’s hard to not want to get our fingers in all the pies. After all, we’ve been taught to believe that more is better, and more social media has to be better, right? The more channels we’re on, the more people will […]
Read More Picking your best social media channels
