When last we spoke, I waxed positively poetic about the impending doom that is our online presence. Authentic businesses – especially of the small variety – are at a huge disadvantage against the growing threat of bot activity, AI abuse, and losing crucial visibility. This is a major point of concern for me – both […]
Read More Hope for the Future of Online Presence
So, my last post was about how using AI can tank your credibility and how the public really doesn’t want anything to do with generated slop. But, bots are another thing that we all want to avoid, though the reasons aren’t obvious to those who don’t follow how the social media algorithms work. It used […]
Read More Why Bots Are Bad For Your BusinessWhen you run an auto repair shop, you hire mechanics. When you run a coffee shop, you hire baristas. In both of these cases, you can clearly see how the people you hire directly affect your bottom line, which is why many business owners are reluctant to hire a full-time dedicated social media marketer – […]
Read More You want a social media freelancerWhen we discover social media as a legitimate outlet for marketing and community relations, it’s hard to not want to get our fingers in all the pies. After all, we’ve been taught to believe that more is better, and more social media has to be better, right? The more channels we’re on, the more people will […]
Read More Picking your best social media channels