The invention of computers probably marked the beginning of the end for “traditional” marketing methods, even if it is taking decades to come down. I remember being twelve years old and logging into this novel thing called “Prodigy” – essentially a graphic interface for BBSs – and thinking that this was going to completely change the […]
Read More It’s a whole new marketing worldWhen we discover social media as a legitimate outlet for marketing and community relations, it’s hard to not want to get our fingers in all the pies. After all, we’ve been taught to believe that more is better, and more social media has to be better, right? The more channels we’re on, the more people will […]
Read More Picking your best social media channelsI don’t need to tell you how much your online reputation matters. You already know that if you have a service, especially, the first thing that any savvy consumer is going to do is look you up online, and then that one-star Yelp review from 2014 can give you the night sweats. Are people going […]
Read More A Brilliant Online ReputationCan you imagine a world where things like empathy and intuition were actually valued in a business environment? Scenario: A project manager is sitting in a management review meeting, and she’s assessing whether or not her project has a reasonable chance at ultimate success. There’s something about the scenario, though, that doesn’t sit well with her. […]
Read More The real ROI of Business Intuition
