Client: Mysterious, LLC
Through the Alchemias brand, we are currently in product development for an upcoming feature connected to the Plushie Dreadfuls brand created by American McGee. You’ll recall that we’ve previously been credited in American McGee’s Grimm and Alice: Madness Returns, both from Spicy Horse Games (2006-2012).
We wrote email marketing copy for Plushie Dreadfuls and published through Klaviyo. This also included doing extensive research and context support for products related to specific conditions. Some of our favorite emails are here as PDFs:
- Pride was a Protest – Pride month email, June 6, 2025
- Gastroparesis is the opposite of fun – Discussion of a serious GI condition with a relatable plushie, June 13, 2025
- “Happy” National Migraine Day! – Wherein the author is ironically and un-funnily stricken with a migraine, June 26, 2025
Response to these emails was overwhelmingly positive, and the intention was to regain some credibility in the face of certain reputation-busting smear campaigns that were fundamentally dishonest.
Note that we do not suggest long-form emails as a regular occurrence; they can trigger email filtering mechanisms in receiving servers. However, having between one and four of these longer emails per month can increase social trust equity significantly by ensuring that there are real, live humans at the helm – humans who truly care about the well-being of the readers of those emails.
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